Retention Curve Parameters
Tune key milestones to model audience fall-off
25,000
30s
15s
45s
90s
First impressions & swipe-away defense
72%
Body pacing & content delivery
48%
Viewers watching until the last second
34%
Terminal surge from looping audio or payoff
+12%
FB Reels algorithm favors hooks exceeding 70% and video completion above 35%. Seamless loops push watch times past 100%.
Audience Retention Curve
Visual representation of viewer drop-off across the video duration
Retention %
Concurrent viewers
0:03 Hook Rate
72%
Midpoint Retention
48%
Final Watch Rate
46%
Avg Watch Time
16.4
sec
54.7% of total video
Avg Retention Rate
54.7%
113.9 total hours watched
Final Viewers
11,500
Finished full reel
Evaluating Curve...
Analysis description
Algorithmic Recommendation:
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